ENTRY MOMENT
A large, lush branded hedge wall marks the entrance to the launch party. Seamlessly integrated into the garden's natural aesthetic, the wall showcases an abundance of foliage that reflects the origins of Yerba Madre. Additionally, a distinctive Yerba yellow carpet provides the perfect backdrop for a welcome photo.
MATEADA STATION
The Mateada offered a hands-on demonstration of traditional loose-leaf brewing techniques passed down through generations. This station encouraged everyone to appreciate and cherish the spirit of this beloved tradition.
The brew lab features a self-serve station with iced tea carafes infused with fruit, with full-service options for lattes, mateadas, and more. Additionally, we had an array of Yerba Madre artifacts and brewed mate products.
FRONT SIDE
LIVING PHOTO BOOTH (BACK SIDE)
Experience a living photo booth that features digital filters inspired by your favorite Yerba Madre flavors.
Set against a lush, forest-like backdrop, our photo booth combines dimensional wall design, flavor-based mood lighting, and digital filters.
HERITAGE BAR
Covered in lush greens and designed to evoke the presence of a Mother Tree, the Heritage Bar serves as a living tribute to Yerba Madre’s roots. Shelves are lined with photos of natives, founders, and culturally significant props like Gaucho gear and gourds. Guests peruse the full suite of Yerba Madre products and signature cocktails, surrounded by the story that shaped them.
HERITAGE GALLERY
An extension of the Heritage Bar, this installation serves as a living, breathing timeline that highlights the evolution of Yerba Madre.
It showcases Yerba Madre’s journey since its inception, rooted in the same organic design elements as the Heritage Bar. The gallery features important milestones, imagery of the community, South America, previous packaging, and product displays, all of which reflect Yerba Madre’s ethos, origins, and evolution.
THE GOURD CIRCLE
Guests had the opportunity to share yerba from traditional gourds, continuing the ritual of coming alive together.
In this communal space, Yerba Madre experts invited our guests to sit in a circle and share yerba from traditional gourds. The ritual offered a moment to slow down, connect, and learn about being rooted in shared energy.
COMMUNITY COME TO LIFE
Our community come to life activation invited guests to share their thoughts on what makes them "come to life." Attendees answered the prompt on seed paper, planted their message into a seedling pouch, and exchanged their answers for a takeaway from Yerba Madre—a meaningful quote printed on seed paper. Each seed planted by an attendee later became a tree planted in Los Angeles by the non-profit organization Treepeople.
CUSTOM EMBROIDERY STATION
Using vintage embroidery machines, attendees were invited to create a custom Yerba Madre branded bandana.
THE WISHING WREATH
Imagine a claw crane game brimming with all sorts of goodies inspired by the Yerba Madre brand.
HOW IT WENT!
