This experiential creative direction project, led by Le Loup Studios in partnership with Nanook Agency, brought StreetEasy Skylines 2026 to life as the brand’s first large-scale, NYC-focused flagship event.
Designed to immerse attendees in the spirit and energy of New York City, the project aimed to unite top and growth-minded NYC agents, teams, and brokerage leaders for an unforgettable day of local market insights, hands-on education, and exclusive high-value networking opportunities, delivering a memorable experience unique to the city’s real estate community.
Designed to immerse attendees in the spirit and energy of New York City, the project aimed to unite top and growth-minded NYC agents, teams, and brokerage leaders for an unforgettable day of local market insights, hands-on education, and exclusive high-value networking opportunities, delivering a memorable experience unique to the city’s real estate community.
VISUAL IDENTITY
Echoing the bold geometry of New York, the Skylines lockup symbolizes the perspective and competitive edge that set StreetEasy agents apart. The lockup is comprised of two elements, the wordmark & the plane. This plane will continue to be the driving element for our system.
Derived from our primary lockup, the isometric system rotates into distinct orientations allowing the lockup to shift perspective and align seamlessly with different layouts.
Drawing inspiration from the iconic colors of the NYC subway system, we will utilize our color palette as a functional system for intuitive navigation.
These colors will be used exclusively within the flagship event space for wayfinding and as part of a breakout room system to seamlessly guide guests to the correct spaces.
These colors will be used exclusively within the flagship event space for wayfinding and as part of a breakout room system to seamlessly guide guests to the correct spaces.
WAYFINDING
NYC’s subway brings neighborhoods and people together. Using color-coded lines inspired by the city’s diverse areas, we’ll craft a functional experience that highlights the power of place and drives real B2B results.
The main stage, our central terminal, kicks off the day with an overview and schedule. Attendees then follow NYC-inspired visuals to breakout stations for hands-on sessions, live demos, and networking.
Attendees follow mapped subway routes to easily find sessions focused on boosting income and listings. This organized flow maximizes learning and participation.
EXTERIOR BRANDING
SKY STUDIOS
Central, interactive space for product demos, 1:1 consults, data storytelling, and experiential activations that turn ideas into workflows.
BREAKOUT STAGES
Our stage designs offered theatrical reinterpretations of iconic NYC apartments, each reflecting the city’s diverse architectural styles. Through this celebration of urban variety, we highlighted the unique nuances that unite neighborhoods and guests alike.
SKYLINES BODEGA
We created a neighborhood corner store for our guests to grab quick snacks and drinks, either to refuel or to take a photo with our famous bodega cat.
MAINSTAGE
HOW IT WENT!
