Le Loup Studios, led by Rodney Hazard, developed the experiential creative direction for Shaboozey's exclusive album release event, “The Outlaw Cheri Lee & Other Western Tales,” with Spotify in Los Angeles. Produced by NVE Experience Agency, the project brought the top Shaboozey fans an immersive, one-night-only live performance and branded experiences.
EXTERIOR BRANDING
ENTRY PHOTO MOMENT
Made out of real wood, utilizing traditional wheatpasting techniques to adhere wanted posters that highlight the featured artists on Shaboozey's new album.
ENVIRONMENT DECOR
We designed an immersive environment that transported fans into the world of Shaboozey’s album. Strategic prop placement brought our guests in world—tumbleweeds, hay bails, oil lanterns, barrels, and more—brought the album’s narrative to life while maintaining accessible egress throughout the venue.
WANTED POSTER SELFIE STATION
TINTYPE PHOTO BOOTH
Inspired by Shaboozey's music video for "Cowgirl", we set up a specialized, large-format bellows camera and professional studio lighting are set up in front of a backdrop to capture a classic TinType portrait like a true cowboy or cowgirl.
STAGE DESIGN
This stage feels like the remains of a once-peaceful town square that has been overtaken by Cherie’s vengeance. The stage is built as a physical landscape: crooked storefront fragments, broken porch fronts, slatted fencing, saloon doors, and leaning structures that suggest the town has already begun to collapse.
HOW IT WENT!
