Le Loup Studios’ Creative Director, Rodney Hazard, collaborated closely with NVE and Spotify to craft a one-of-a-kind experience celebrating Megan Moroney’s latest album, “Cloud 9.” By inviting 500 of her top fans, music industry insiders, and influencers to an intimate live performance and Q&A. These lucky guests were the first to hear the album ahead of its 12:00 am EST release.
Guests experienced curated touchpoints, including food and beverages, photo moments, and interactive activations that directly tied to the “Cloud 9 State of Mind” universe Megan curated for the album. Guests received exclusive takeaways, including a commemorative photo strip and a Cloud 9 pink tiger camera. This was a backstage glimpse into the core of Megan's world, where her top 1% of fans in NYC fastened their seatbelts, switched their phones to airplane mode, and took off into Cloud 9.
EXTERIOR BRANDING
PHOTO MOMENTS
Fans can channel their inner superstar by recreating Megan’s iconic album creative, complete with main character energy and a dramatic wind effect.
Completely wrapped in Megan’s signature tiger stripe pattern, this custom photo booth invited fans to unleash their wild side with a memorable photo experience.
STAGE DESIGN
For the stage design at the iconic Hammerstein Ballroom, we created oversized clouds that floated downstage, cycling through colors to match each song off of the album. To top it off, we draped the stage in the most dazzling pink fabric you've ever seen, transforming the entire venue into a whimsical dreamscape.
HOW IT WENT!
