Bringing the research to life.

To showcase the outcome of our partnership with Material and Sephora we created this video case study to highlight the pervasiveness of inequity in US retail. To authentically bring the Racial Bias in Retail study to life, we worked alongside our all-Black production team and a diverse cast to capture the real conversations taking place in the retail sector between shoppers and employees alike.
The Five Truths.
Material's study was designed to measure racially biased experiences in US retail and to identify opportunities to end unfair treatment, both in Sephora stores and in retail more broadly. They interviewed shoppers and retail employees across the U.S. and identified five “truths” about the American retail experience for BIPOC customers. 
Using the information uncovered, we created digital and print assets for Material to share with their B2B clients.
Special thanks to my crew:
Creative Director: Rodney Hazard
Director: Denzel Deranamie
Producer: Tosca Marleen
Art Director: Caitlin Gibbs 
Dir. of Photography: Bradley Credit
1st AC: Luis Romero
DIT: Alexis Diaz
Sound: Brendan Laird
Key Grip: Marcus Craig-Bradford
Key Makeup Artist: Nicole Romero
Set PA: Mike Jones
Set PA: Tahjia Gaston

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