**The Ask:**
Create a stunt that positions Waymo as a supportive presence in the lives of bold characters.
Create a stunt that positions Waymo as a supportive presence in the lives of bold characters.
The Result:
In collaboration with NVE Experience Agency and Waymo, we took over the iconic Hamburger Mary's in West Hollywood to host a celebrity impersonation drag show celebrating pop star Kesha. Our "Kesha Night" powered by Waymo featured some of Southern California's best drag performers, creating unforgettable moments filled with surprise, glamour, and bad bitch energy.
In collaboration with NVE Experience Agency and Waymo, we took over the iconic Hamburger Mary's in West Hollywood to host a celebrity impersonation drag show celebrating pop star Kesha. Our "Kesha Night" powered by Waymo featured some of Southern California's best drag performers, creating unforgettable moments filled with surprise, glamour, and bad bitch energy.
Kesha Night initially unfolded like any other Thursday at Hamburger Mary's, complete with their house MC and talented performers. Little did our partygoers know that Kesha herself was planning to surprise them. We seamlessly integrated Kesha’s memorabilia and merchandise into the décor, creating an immersive experience.
As the space filled with energy from our performers and hundreds of Kesha impersonators donning her iconic red glasses, the real Kesha made her grand entrance. At that moment, the venue transformed into a vibrant red club, breathing new life into the atmosphere as she and the queens lip-synced to her new songs.
Let's go for a joyride!
THE DECOR
We ensured that Hamburger Mary's maintained its iconic charm while incorporating objects from Kesha’s latest rollout and public appearances, which were placed strategically alongside the rest of the venue's decor.
HOW IT WENT
