In collaboration with NVE Experience Agency, Waymo, and The Golden State Warriors, we delivered a special edition of The SKILLS CHALLENGE at the Chase Center. This high-energy event was designed to engage fans through a dynamic blend of crowd participation and basketball skills, all inspired by Waymo’s innovative technology and the spirit of Dub Nation.
To maximize the impact of the event, our team focused on optimizing several key creative elements, including:
Chase Center LED Screen Integration
Custom Swag for Contestants & Hypesquad
Lollipop Sign Graphics
Stanchion Graphics/Photography
HOW IT WORKS:
Prior to an official timeout, the Golden State Warriors' Dub Squad surveyed the crowd to identify enthusiastic participants. This rapid, interactive selection process ensured that fans were at the heart of the experience, heightening the excitement and energy in the arena.
CREATIVE ELEMENTS
In-stadium motion graphics
Custom Waymo Basketballs
Challenger Jerseys
Stanchion Obstacles
HOW IT WENT
